How to optimize your SMS messaging in 2021
Welcome to the new year! Without a doubt, 2020 will be remembered for many reasons. There is hardly any company that did not have to react flexibly to constantly changing circumstances. Moreover, abandoned structures and habits have certainly presented your team with new challenges. Nevertheless, or perhaps precisely because of this, we have compiled five points for you to consider for your SMS dispatch this year. Because even though we fully support you focusing on the basics first during this time, we think that an optimized SMS dispatch will not only help you save time, but also money.
We hope that our five good resolutions for text messaging in the New Year will help you realize your potential with minimal effort. We aim to focus on optimizing the things you’re probably already using, rather than bringing about major changes. Are you ready? Here we go!
1. Segment your customers
Perhaps the most important foundation of successful marketing is knowing your customers. Only then can you know which offers are promising and which ones are just stealing time from you and your team. So, especially if you are addressing a heterogeneous target group, it is essential that you divide your customers into different groups depending on what their wishes, goals and values are. For text messaging, you should also create your segmented groups individually in your contact list. This will make it easier for you to send customized messages and offers. If you want to know how to import customer data, you can find help in our helpdesk or in our tutorial video.
2. Maintain your customer data
In order for your customer segmentation to be successful, it is very important that you maintain your customer data thoroughly and keep it up to date. This will not only ensure that your customers receive SMS tailored to them even after a few weeks, but you will also make personalization easier for yourself. When your data is thoroughly maintained, it’s much easier to use the information you already have. It also makes it much easier for you to create your own personalizations. In addition, thorough maintenance of your database can save you money. We recommend that you regularly check your contacts using our HLR lookup. This helps you to see which of the numbers in your system are incorrect or no longer active. Remove these numbers from your messaging list.
Good to know
In some countries HLR lookups are not possible.
In this case, our MNP lookups may help you.
3. Tag your SMS
Quick disclaimer: If you don’t analyze your SMS messaging yet, this should become your resolution. However, if you already have an eye on the performance of your campaigns, we would like to recommend our label function. Each time you send an SMS, a voice message or a number validation query, you can specify a label to assign it to a campaign, a project or an employee. You can freely choose the label name, which makes it suitable for other use cases as well. By the way: If you have used the labels so far to keep the SMS dispatch of your own customers apart, we would like to recommend you to use subaccounts for this purpose. This way, the analysis of the SMS can be more detailed and comprehensible.
4. Offer response options
Communication between companies and customers has long ceased to be a one-way street. Customers expect effective communication, preferably in the medium of their choice. That’s why you should offer a reply option when you send SMS. Let’s face it, would you take an extra detour via web forms when you have a question about an offer you received via SMS? Whether you’re in conversational marketing or customer support, talking to customers will give you valuable benefits. In some cases, you are even obliged to offer answer options. This is true, for example, if you want to send marketing SMS to France. So, in any case, it’s worth your while to find out more about inbound SMS. If you’re still undecided whether your company can benefit from inbound SMS, you can find more details and use cases in our blog post “Should your company be able to receive SMS?”.
5. Know your options
Sometimes in our day-to-day lives, we fail to see what opportunities are available to us. Yet we all know that the processes that have been with us for a long time are not necessarily the best. That’s why we encourage you to spend a little of your time to see where there is still untapped potential. When it comes to your SMS delivery, for example, you could look into performance tracking. We’re also always working to make our service available in more third-party programs. By integrating sms77 into automation programs, for example, countless use cases are emerging. These range from simple alerts to Internet of Things integration to complex workflows. We also develop plugins for many eCommerce platforms that make it easier for you to send SMS to customers. Check our integration page from time to time, where we will gradually summarize all integration options for you.
Do you have a request for a plugin or a specific functionality? Please contact us! We always welcome your suggestions.
Optimized SMS dispatch – Many opportunities with little effort
These are the five most important points you can use to make your SMS dispatch more successful in the new year. If you add and maintain your customer data carefully and are willing to look into the needs and peculiarities of your customer groups, you are already on a very good path. Our supplementary functions and products will help you to make the SMS dispatch itself effective and structured. We promise you that we will continue to work on making our service available to you in many ways, without making it complicated.
We hope this year will be a successful one for you!