When it comes to mobile communication or even complex CpaaS solutions, SMS and MIM seem to vehemently emphasize their differences. Though, the two messaging services also have a lot in common, from which they could benefit each other.
Quality versus quantity
Just a few years ago, some IT prophets were convinced that short messaging services (SMS) would “die out”. In fact, the balance sheets fell – but mostly in the area C2C. Instead Mobile Instant Messaging (MIM) has prevailed here. The reasons: unlimited number of characters, usually free applications and the benefits of a mobile chat room. Participants can exchange directly and without time delay, so to speak, live. The transmission is done by push, the message is displayed immediately and can also be answered in real time. Unfortunately, the free capacity is often abused for endless texts. According to surveys, anyone who wants to be brief actually prefers SMS. Not least because of that, the short gets a whole new meaning…
Mobile radio transmission and mobile data are also in terms of speed on a the same wavelength, so that with good connection, there’s nearly no difference between the transmission time of SMS and MIM. In some sparsely networked regions, smartphones can only receive Edge or even just GPRS. SMS, however, find their way to the receiver by radio even in a fraction of a second, in which network is available. The mobile phone networks are still developed nationwide. Although WiFi hotspots and Co. catch up considerably.
For the B2B, B2C and for the most part also for the A2P communication SMS remain therefore further established. Depending on the application scenario, the benefits of a brief message outweigh those of chat conversations. At the same time, push notifications from apps supplement mobile communication and thus also the customer experience.
So if you want to achieve optimal accessibility, you should use several communication tools. Quantity and quality are best combined this way.