Guerilla marketing surprises. Not only the consumers. Basically, even the entrepreneurs are always surprised how effective this form of marketing can be. But in order to take this step at all, the supposed courage for the unconventional is part of it. Otherwise, a Guerilla campaign can be planned like each other also in advance well and who understands its target groups really, knows them to impress. A guerilla SMS marketing strategy also combines exciting aspects from the entrepreneur’s point of view: a manageable budget, clearly defined data protection in comparison to social media and, above all, efficiency in terms of accessibility.