Guerilla marketing surprises. Not only the consumers. Basically, even the entrepreneurs are always surprised how effective this form of marketing can be. But in order to take this step at all, the supposed courage for the unconventional is part of it. Otherwise, a Guerilla campaign can be planned like each other also in advance well and who understands its target groups really, knows them to impress. A guerilla SMS marketing strategy also combines exciting aspects from the entrepreneur’s point of view: a manageable budget, clearly defined data protection in comparison to social media and, above all, efficiency in terms of accessibility.
What does SMS Guerilla have that Social Media doesn’t?
Quite clearly: reach. And that means high-quality customer segmentation and targeted placement of the campaign. While in social networks endless ads are switched in order to get any reaction from the consumers, the SMS ends up exactly where it belongs. The user who is really interested in it. Not an easy task, especially in guerrilla marketing. Usually the recipients of the message don’t even know that they will be interested in it immediately. That’s what makes this marketing so exciting but also so unpredictable. Nevertheless, anyone trying out unconventional strategies on social media platforms risks losing them somewhere in the sand in the multitude of offers. Attracting attention and being irresistibly interesting are the goals of many. Respect for those who make it.
Unfortunately, the great advantage of authenticity in the social channels has also suffered greatly in recent years. Users have long been prepared for the fact that behind every post, tutorial and photo there is only an advertisement that wants to sell something.
In the SMS sector, on the other hand, the surprise effect is still relatively large. Provided you do it right.