The year is 2020, and in a world that is changing ever more rapidly – and at the same time becoming ever more mobile and flexible – it appears that, of all things, a communication standard that is almost 30 years old is far from being at an end. Mobile marketing will continue to operate primarily via SMS in 2020.
Nevertheless, it is almost irrelevant how large a company is. There are many reasons for using SMS as a marketing instrument. We have summarized the most important ones here. But mobile marketing in 2020 will by no means mean just sending SMS. Because mobile messages now encompass so much more, we are naturally looking at other channels as well.
A2P Messaging – whether via SMS, RCS, WhatsApp Business or other channels – is and will remain an important market. Especially in marketing, the medium of mobile messaging offers enormous potential for improving the customer experience. It is important to note that mobile marketing in 2020 is far from just sending crude advertising texts. Marketing means offering the customer an all-round satisfying experience. Smartphones are becoming more and more widespread and allow mobile messaging to be used for marketing on different channels. At the same time, studies show that mobile marketing has a much higher success rate compared to other channels. Seize the opportunity that presents itself to you.