The marketing landscape has been very contested since its beginnings. Again and again, it is necessary to come up with ideas to stand out from the competition. Perhaps you too are asking yourself the question of how you can reach your target group directly and personally, and additionally convince them with great design. Have you thought about SMS? No? We have an idea how you can use the good reputation of SMS to achieve your goals: Send a link to your new landing page.
What is a landing page?
In short, a landing page is a single website on which a certain product or service is offered. It is a reduced page, which is designed to achieve a very specific conversion. This means that there is ONE target per landing page. You want your customer to subscribe to the newsletter? Then everything that the visitor sees at first glance should show them what added value the newsletter offers. You also want to sell a specific product? Off to another page with it!
What do I need a landing page for?
So, if you think: “But why do I need a landing page, my customers will find what they are looking for on my website”, you are certainly not alone. But it is a fact that people who search the internet for something only stay on a page for a very short amount of time if they feel that they might not find what they are looking for.
However, if they see the information relevant to them at first glance, the bounce rate is much lower and the conversion rate much higher. In short, this means: Your customers perceive you as relevant and are more inclined to buy your product or use your services.
The big advantage is that you can also create different versions of this site, tailored to different target groups. In addition, A/B tests can be carried out very easily with different landing pages. Thus, you can improve your conversion rate even more, make your targeting more precise and increase the return on investment.
What is it supposed to look like?
As far as the design is concerned, there are hardly any limits to your imagination. However, obviously you have to consider a couple of things when creating a landing page. The design of landing pages costs money if you do not design them yourself and even if you do, you will have to invest time.
However, there is one characteristic that your landing page has to fulfill in any case. Without any discussion, without compromise. It must be optimized for mobile viewing so that it looks good on different mobile devices. It is also worth investing a few extra coins for this. If the landing page is not easy to use, your customers will leave in an instant. Of course, this is especially true for landing pages that you want to send via SMS, but nowadays your website should always be designed responsively, anyway.
Once this important factor has been secured, there are still some other points you should consider:
Landing pages and SMS
Perhaps you are now wondering what landing pages have to do with SMS.
It all boils down to this: SMS are received very well! Figuratively as well as literally.
They are perceived as much more trustworthy than emails. Therefore, the click rate on sent links is much higher. Since SMS are also opened very quickly and very often, there is no better way for you to get as many visitors on your site as quickly as possible. The landing page then ensures that your recipients not only visit the page, but also carry out the desired action. So with the attention-grabbing SMS and the conversion-boosting landing page, you combine two strong partners with high synergy effects.
SMS that are opened within the first three minutes after sending:90%
How can you use landing pages?
You already guessed it: The application possibilities for landing pages are virtually endless. As mentioned before, a landing page only has ONE goal, but separate sites can be used for many different goals. Normally, a landing page aims at a conversion. This can be a request for contact data, but also a sale.
Whitepaper for newsletters
You will probably have encountered this type of landing page before. It offers a whitepaper or other added value, but only in exchange for an email address or other contact information. In the case of an email address, for instance, interested parties will receive a newsletter. This is an effective way for you to get in contact with potential customers. Please note, however, that caution is advised here: According to certain interpretations of the GDPR, the prohibition of coupling can apply here. It is therefore best to discuss this possibility with your legal advisor.
Sale or registration for event
This landing page is more likely to appeal to potential customers who are already familiar with your product. The goal is to get the customer to make a binding registration or to make a purchase. This option is particularly interesting for you, because, as you are sending SMS, you are already in contact with your customers.
The visitors of your site do not necessarily have to be customers. Landingpages are also a good way to introduce your company to potential applicants. Perhaps you have collected the numbers of potential employees during a trade fair? Offer insights into team culture, show what your future employees can expect and convince them that you are the right choice for them.
What is the click-through rate (CTR) on this campaign?
Would you like to know how many customers have clicked on your link? We got you: With our Performance Tracking you can keep track of the most important KPIs. Once you have selected and set up the tracking options, you can check your journal for the respective views, clicks and conversions for the link. This way, you can easily see which campaign performs best and optimize all others.
A strong team
If you have never tried to send out landing pages via SMS, you should definitely give it a try! SMS reach your customers safely, quickly and reliably. Landingpages then convince your customers that they want to be in contact with you. Not only can you carry out tests to optimise your campaign, but you can also keep an eye on the performance via our webapp.
You will hardly find a stronger team for your marketing. Give it a try!
Source of header picture: iStock/alphaspirit