Your customers experience an increasingly mobile customer journey that is strongly influenced by ads, apps and social media. In the course of this, there are numerous touchpoints for you as an entrepreneur to interact with. In the following article, you will learn how best to reach your customers where – and ideally pick them up.
Mobil is the new agil
Those who rely with the company’s presence only on their own homepage and advertise one or two ads in local newspapers will miss out on the chance of a modern, communicative image. How do such entrepreneurs imagine a potential customer? Are there really still enough disinterested buyers who, true to the motto “What the farmer doesn’t know, he doesn’t like”, make their purchase decision? Which would mean they only visit those dealers and shops that they have long been familiar with. It’s nice if you can call such loyal regular customers your own, but if they disappear one day, from where do you acquire new customers?
Without mobile communication today, it is hardly possible to build an appropriate and, above all, profitable company. Optimizing the homepage for mobile devices, integrating apps, sending bulk SMS and using social media channels are just a few examples of how to increase reach. For many, however, the question arises as to which type of communication they should invest in, to what extent these investments are worthwhile at all, and whether in the end they really appeal to the target group that suits their products or services.
Accompanying the entire customer journey and being present at every step is, of course, one possibility. However, this is both time-consuming and cost-intensive. It usually makes more sense to have a thoroughly planned strategy that targets touchpoints and picks up customers precisely. But you have to be quite mobile and committed.