Some claim that SMS communication is a thing of the past, while others see it as the future. There is a lot of speculation and rumors circulating that unsettle entrepreneurs in choosing a valuable communication strategy. We’ll cover 6 of these myths in more detail.
The term SMS hides much more than the first glance suggests. Not only the simple sending of text messages between mobile phones is part of this service, but a whole range of technologies and innovations make SMS to a real communication tool. Therefore, for many users, the true meaning and – above all – the numerous possibilities of use are still transfigured.
If you take a closer look, the processes that often automatically regulate the transfers in the background will help you to better understand and to discover with certainty what potential your company actually has in the SMS.
It’s often claimed that text marketing is a kind of spamming. In fact, much more spam emails find their way to the consumer. SMS, however, are often associated with a higher value. The reason: In contrast to the email each SMS costs money, so senders will check very well before using them for marketing.
So you avoid that your SMS are misjudged as spam:
- For example, send an opt-out function in parallel with your newsletters.
- Use personal salutations and senders. Even bulk SMS can be very easily configured with a personalized introduction.
- Provide to your customers the opportunity for feedback. A return channel via Inbound SMS allows recipients to respond to your message.
Furthermore, SMS is accused to be a pure marketing tool and only to serve to con money out of consumers. This myth is very controversial, because YES: text messaging is a great way to promote marketing campaigns and successfully establish products and brands. But also a NO: because it is much more than that possible. Mobile messaging can be an excellent service.
If you want to add value to your customers, don’t consider SMS as a pure marketing tool:
- Notifications to customers that their car / glasses / clock has been repaired are a great replacement for laborious pick-up notices and annoying calls.
- A small welcome in the hotel, in the business WLAN or birthday greetings are a nice attention, without obvious ulterior motives.
- Additional information about products, support but also e.g. changed opening hours, holiday representations, etc. are important information that can be optimally transmitted via SMS to selected contacts.
- Similarly, appointments can be optimally coordinated with customers and business partners and much, much more.
Actually, this is rarely the case. Perhaps in the organization and alerting of emergency services or in notifications in the context of a server monitoring. Otherwise, SMS with the right strategy are very individual and provide customer proximity.
To give your message a personal touch, you must first segment your target audience correctly. This allows you to manage dynamic groups in your address book and, for example, only send certain information about a new product to selected customers who are explicitly interested in that genre.
You can also set personalized salutations or include visual or physical numbers as the sender, on the basis of which customers can identify your company and respond to the message received.
Furthermore, SMS can be flexibly transformed via a professional gateway. For example, in an email but also in a voice message (Text2Speech), which is then personally read out to the recipient on the phone.
Internet Marketing has one weakness: the recipient needs Internet access and of course has to be online often enough. In many countries / generations, neither one nor the other applies. In addition, SMS are compatible with almost all mobile phone models and can be received across networks.
With the right SMS products, you can easily place your marketing campaigns successfully. Important is a scalable gateway that can flexibly adapt to your requirements.
This will give you an incredible amount of opportunity to spread your messages, whether as Email2SMS, SMS2Email or directly from within your application, using tools such as Batchsend77.
All features can be integrated easily. For example, you can send time-delayed, only to selected groups or automatically generated PINs, TANs, public WIFI codes, etc. This allows you to enjoy the benefits of an Internet Gateway without your customers having to activate Internet access themselves.
Also widespread is the misconception that behind bulk SMS is always an equally massive company. If smaller and lesser known organizations were trying to realize such a campaign th confidence in an established image would be lacked. This is not true.
Even bulk SMS are ideal for customer loyalty, provided they have a qualitative content that offers added value to customers. This can be, for example, newsletter, invitations to events or information on new releases.
Even discount campaigns, surveys and competitions can be strategically distributed well. Again, the already mentioned customer segmentation plays a crucial role in marketing the product or the company without being labeled as a “spammer”.
Here the comparison to the email is drawn. Depending on the individual settings of the recipient’s phone, however, both email and SMS appear as a push notification in the display.
In principle, anyone today can decide for themselves how far they want to be “disturbed” via their smartphone. Push notifications, mobile data, roaming, tones – everything can be set individually. Only unpleasant callers need to be blocked individually – so you can reach your customers not only much more effectively by SMS, but also without being declared a troublemaker.
Especially important here is the content of your SMS and not less the sending time. Depending on the user behavior of your customers compared to your offer, you can specify special transmission times. With it you – or your company – achieve much more.