Viral marketing always takes on new forms and dimensions. Social media platforms are flooded with influencers, guerilla campaigns and all sorts of messages, some of which in the end do not make any sense at all. How can you separate the wheat from the chaff?
Refugees of sensory overload
Cross-media advertising reaches the consumer almost everywhere on his way to the customer journey – whether he wants it or not. In most cases, this even happens very directly, for example through product suggestions in the sense of other-customers-bought-also or through interrupting pop-up advertisements and video sequences that completely distract from the actual topic and rather tear the customer out of his journey instead of picking him up. Yes, sometimes that borders on kidnapping. The main thing is to attract attention, no matter at what price – this motto may have borne fruit in the past, when not every advertisement had the same blatant market tendencies. No wonder that more and more users wanted to evade direct marketing through television and radio and joined social media. Not to flee there, but to experience a new form of communication.