Press relases

Here you will find our press releases as well as other current information. If you have any questions, our PR department will be happy to help you personally.

  • 18.03.2020

    Free SMS service for all medical health heroes in the corona crisis

    For days, Germany’s medical staff have been struggling to keep up with the latest corona developments and arrangements. In view of this worldwide exceptional situation, the Kiel startup has decided to support doctors, scientists, nurses and hospital staff in the DACH region with “communicative help”.

  • 19.02.2018

    sms77 app now available in beta version on Zapier

    From now on, the webapp from sms77 can be tested on the Zapier platform. Through the interactive linkage with other apps, countless zaps can be created so that individually selected applications can automatically trigger an SMS.

  • 09.03.2018

    Crypto currencies are now accepted as a payment option at sms77

    sms77 now also provides crypto currencies such as Bitcoin, Ethereum, Ripple, Dash, Litecoin and Monero, as well as others, as a payment option. The SMS Gateway Provider thus complements its offer with a digital innovation that complies with its own business philosophy.

  • 17.04.2018

    Relaunch of sms77 webapp: Customer-optimized design and new features to send business SMS

    In the field of business communication via mobile messaging, the SMS Gateway provider focus a clear design and improved functions to send and receive SMS. From now on, customers can look forward to more extensive support, starting with Live chat, practice-oriented blog posts and an integrated helpdesk, which offers advice and answers all around SMS products.

  • 14.05.2018

    Remote treatment ban gives way to digital patient care

    The 121st German Medical Congress approved the proposal to relax the ban on remote treatment. From now on, medical treatment and consultation in individual cases may also be carried out exclusively via telemedia such as telephone, videoconference or SMS.

  • 17.05.2018

    (No) more reasons to panic? New GDPR whirls up the privacy statements of the online world

    Next Friday, May 25th 2018, the European General Data Protection Regulation (EU GDPR) enters into force and creates a new framework for more transparent and improved protection of personal data.

  • 04.09.2019

    sms77 moves into new bureau in central Kiel

    sms77 has moved to the new premises in the city centre of Kiel. For our customers nothing changes except the postal address.

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Use this little propaedeutics as an introduction to the world of SMS solutions and innovations. Here you will find technical terms from A to Z understandably explained.


… stands for application to person. This refers to applications that appeal to end users. Among ohter, these include apps that are installed and used on the smartphone. Here, for example, the application generates an instant message that is immediately displayed directly on the receiver’s device. Even servers and systems can automatically send pre-programmed messages to the responsible employee, for example, if a virus has been found, unauthorized access is taking place or stocks are running low. The application sends fully automated SMS or emails without the involment of other people.


The abbreviation stands for application programming interface. Via this interface, various applications (software) but also memory (hardware) and user interfaces can be linked together. For example, content management systems can be linked to web shops or calendars / organizers to communication platforms such as our SMS Gateway. Various APIs can therefore be used to reach (or address) completely different modules. For this purpose, the data transmission is standardized in the API accordingly. The interface translates the language of an application and makes it readable for others.


For security, personal accounts linked through API have a separate key. This key is similar to a generic password and is only accessible to the user. Here, above all, data protection is in the foreground. By entering the specific code, the user verifies himself as account holder and can release his applications for the interface.


In the field of business to business, SMS gateways are in great demand. Above all as a platform for employee communication and as an additional option to reach business partners around the world at any time and always reliably.


Applications in the field of ​​business to consumer are also increasingly relying on SMS gateways. SMS campaigns can excellently support the marketing strategies of the companies. In particular, notifications of order status, appointments, newsletters, invitation, and interactive two-way messaging (surveys) are efficient touchpoints on the customer journey.